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Hermes is the world's top luxury brands, and to date more than 170 years of history. Our products include leather goods, scarves, men and women, perfume, watches, hats, shoes, living work of art jewelry and other 14 products. The company's sales network all over the world, 2010, 317 brand stores worldwide. Review Hermes 170 years of development, the company has gone through four important turning point, it is important turning point of this four Hermes in the world's top luxury industry position. The first transition is from 1837 to 1918, the enterprise from saddlery family of transformation for the initial success of leather goods manufacturers; second transformation is from 1918 to 1978, the company diversified products through innovative technology superior quality, to lay a modern luxury goods companies status; third transformation is from 1978 to 1992, absorbed by the rich portfolio of global cultural essence of The Hermes solid world's top luxury brand position; the fourth is listed so far in 1993, the company entered a period of rapid development, The main products go hand in hand steady growth. We believe that the Hermes of the success of the key factors from the four major areas: (1) emphasis on the consistency and coherence of the brand connotation; (2) always maintain high product quality and high priced; (3) Direct and wait for the custom support channels of control and brand loyalty; (4) adhere to the luxury mainly by word of mouth marketing promotion model. (5) to continue the family governance good brand of cultural heritage. The core of its success can be summed up in one sentence - to insist on the perfect combination of art and commerce. Conclusion: Although the field of local clothing brands have not a close with Hermes, or the company you want to close, but the successful experiences of the Hermes for the local brand clothing companies especially interested in the development of important enterprises of high-end brand learn the meaning. We firmly optimistic about the domestic branded apparel companies, I believe that with the increasing degree of international recognition of the comprehensive national strength and the Chinese culture, China's domestic future will produce even high-end luxury brand, with its high profitability and sustained growth to provide investors with considerable investment rate of return. Paris 1837 is dominated by the carriage. Heard in clop, Hermes was born. With consummate skill, the horse collar and saddle manufacturing workshop initiated by Mr. Thierry Hermès success, was awarded the first prize award in the 1867 World's Fair. Paris's most beautiful carriage almost can be seen trace Aimashima with. After 173 years of development, Hermes now has become the world's top luxury brand synonymous with the brand name products from the original harness to expand to 14 product lines, covering leather goods, scarves, men and women, perfume, Hermes watches, hats, shoes, , gloves, Hermes Bag, life, art, tableware and jewelry and so on.