iChina.com

China's local enterprises are to have a world class luxury brand forward for them, if the short term can not create a brand, the acquisition may be a less bad choice. A similar event there is uproar from last year's Sichuan Tengzhong's acquisition of the Hummer brand, Hummer, this is known as the "King of the mountain" on the ground fortress now have to face the embarrassing fate of being acquired, if the acquisition Celine Luggage Bag is successful Tengzhong will obtain ownership of the Hummer Celine Bag brand, trademarks and trade names, at the same time, has the right to use the production of Hummer vehicles necessary for specific patents. Bulky Hummer perhaps in the near future will have it heart! Luxury brands + Chinese blood The face of the 1/4 share of global luxury consumer luxury market, luxury made many move to favor Chinese market is of course not too surprising, as France's top luxury brands, a Kelly or Birkin bag easily several hundred thousand dollars Brand chiefs, came to the localization of a new brand of China Construction really is to make people feel flattered. The end of December last year, Hermes sent a Christmas gift, a brand called "Shang Xia" will be the Hermes Group, established in China, this is not a Hermes bought the country a development potential of the brand, but really an attempt to take root in China. Chinese people from the production of materials to the design and management team are very thorough, localization, design includes the brands of clothing, accessories, furniture and other household items. Shang Xia will open its first shop in Shanghai in the spring of this year, set up shop in Paris in Celine Handbags the autumn. Hong Kong businessman David Tang was founded in 1994 on the beach "(ShanghaiTang) is the most successful of the few brands currently the international market. Its design style combines elements Celine Luggage of East and West, traditional and stylish interpretation of the head of the romantic atmosphere of old Shanghai in the 1930s, the 2000 revenue's of top French luxury goods group Richemont. On the beach has become the only Chinese place name, and top international fashion brands to the Chinese as a symbol. Marriage with the Chinese brand on the road, Moet Hennessy apparently walking in front. As early as 2007, Moet Hennessy agreement with Group together its Wenjun wine to fight the liquor of high-end brand. By 2009, Wenjun winery lasted two years, costing tens of millions of dollars in Qionglai to create the group in a liquor production base in Asia, the completion of the winery to break the foreign liquor Group has consistently been in Asia for only production the tradition of China's market appeal can not be underestimated.