Dr Dre Beats Following close behind is Jay-Z, whose Budweiser-
Beats By Dre Singapore sponsored Made In America festival made waves last weekend in Philadelphia, raking in $38 million on the strengths of his sponsorship deals with the brewing company as well as Duracell and his mammoth Watch The Throne Tour with Kanye West, who himself landed at number four on the list at $35 million. West, of course, is tied heavily into the fashion scene, with his line of women's clothing and a shoe deal with Nike adding to the WTT cash cow and production royalties.
Nokia has never achieved more than middling success in the U.S. digital music and is coming off a major failure, Comes With Music. Nokia Music takes a safer route - it's going to be hard to go wrong with preprogrammed playlists, an MP3 store and a concert finder - and merely augments the value of Nokia handsets. This strategy makes Nokia Music more like Sony's value-added Music Unlimited subscription service and less like a standalone Internet radio service. Pandora has over 54 million monthly U.S. users that listen on a range of smartphones while Nokia Music is currently available on two Lumia devices that run Microsoft's Windows Phone operating system. So, no, Pandora need not heed the advice of Nokia on choice of streaming business models.
Beats By Dr Dre Digital Spy's headline, " Nokia Rolls Out Spotify Rival on US Lumia Smartphones" will certainly benefit from Spotify searches but is just plain silly - Nokia Music is nothing like the on-demand service Spotify. To put this in understandable terms, any sports fan knows a weak team really isn't a rival just because it plays in the same league as a successful team. The same goes for digital music. Just because you play on the same field doesn't mean you can compete on the same level. A bad headline will imply exactly the opposite.In just a matter of days, Beats By Dre headphones have become one of the most visible - and controversial - brands at the 2012 Summer Olympic Games. Athletes like British tennis player Laura Robson and soccer player Jack Butland tweeted their love for the products - and subsequently deleted the tweets, in accordance with Rule 40 of the International Olympic Committee's strict sponsor policy, which forbids athletes from mentioning personal sponsors on social media or promoting products other than those of the official sponsors.
beats by dre studio Singapore According to a rep for the company, Beats by Dre has not yet had a dialogue with the IOC about the "ambush marketing" practice of athletes wearing and tweeting about the unsanctioned headphones. But Omar Johnson, Beats senior VP of marketing, tells Billboard.biz that the company works with athletes year-round
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