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Recap In the previous article I covered the first two advantages of going green being "Cost Savings" and "Meeting Supplier Expectations". The cost saving benefit relates to the reduction in operating costs that companies experience when they reduce their carbon emissions by lowering energy usage. The supplier expectation issue relates to the growing demand by larger organizations who now expect their suppliers to have an Environmental Management Plan in place. In this article I will cover the growth

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of green consumerism and the development of environmentally friendly products and services. I will also touch on the issue of green washing (making false green claims). Green Consumers The third advantage of "going green" is meeting the demand of the fast growing green consumer market. Previously green consumers were limited to a hardcore band of ageing hippies who would only buy products that were made from natural materials. Nowadays, green consumers are no longer a minority and come from all walks of life. Green consumers can be Managing Directors, Office Assistants or Factory Workers. Green consumers can be young students or retired asics shoes
pensioners and come from a diverse range of cultural backgrounds. However they share a common trait in that they make their spending decisions based on the environmental impact of the product and the production process. Green consumers also base their spending on the social and environmental reputation of the organization. This has led to damaging consumer boycotts of famous brands such as Nike, Shell, Adidas and Wal-Mart. Green consumers however still strive for value and there is little evidence to suggest that they are willing to pay a higher premium for a product that is more environmentally friendly. Nevertheless, the number of green consumers is growing and you have to ask yourself the question - "is my organization ready to meet the demands of green consumers?" Environmentally Friendly Products A number of companies http://www.adidasaustraliaonline.com/

have launched specific "green" products to meet the green consumer market. The success of the Toyota Prius is a prime example of a product that became a popular choice with consumers throughout the world - mainly based on its environmental performance. The rise of eco product labeling, energy star ratings and accreditation has also helped consumers make product choices based on environmental and social impacts. High energy efficiency ratings on electrical equipment and white goods is now a major selling point and in the retail food market labels such as "dolphin friendly" and "organically produced" are now commonplace. This begs the question for your organization - "can we launch an environmentally friendly product?" Keep in mind that you don't have to be the first in your market to launch such a product and there are many advantages in being a fast follower i.e. you don't have to be first but try not to be third. Green Washing A word of warning however - stay clear of Green Washing. This relates to the practice of making environmental claims about your products that can't be backed up adidas store
by scientific evidence. Regulatory authorities in most countries are now clamping down on this practice which is a basic form of false and misleading advertising. More information on Green Washing can be found at The Seven Sins of Green Washing website at asics australia
http://sinsofgreenwashing.org/ Next Steps In the next article, I will discuss the human resources advantages in going green covering staff engagement, staff retention and staff attraction benefits.Did You Know asics australia
Adidas Predator Boots Are Made Of Kangaroo The kangaroo is the national symbol of Australia; they are a famed creature indigenous to the island and are a huge tourist attraction. But that is not the only purpose they serve, they are harvested for their meat, fur but mostly their leather. Nearly 7 million kangaroos are culled each year, with most of the leather destined for the football pitch. Its unique structure allows it to be cut down to a very thin substance whilst retaining considerable strength and studies have shown that it is one of the strongest leathers available, having 10 times the tensile strength of cow hide. The material's asics shoes
unique properties allow the material to stretch and mould to the player's foot, http://www.adidasaustraliaonline.com/

offering a glove like fit, whilst also offering a great contact with the ball. Adidas is the leading commercial consumer of Kangaroo leather and use it in a variety of their boots. The first boot to sport the leather was the Adidas Predators, pioneered by Liverpool Midfielder Craig Johnston in 1993. Johnston cut his ties with Adidas five years ago as he no longer agreed with killing kangaroos. He believes the future of the football boot lies in synthetic materials. The boots

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that are adorned by the sports top players are sold by the masses to their fans who want to emulate their favourite players. This is what feeds the demand for kangaroo culling. It is a topic that has sparked controversy worldwide. Animal Rights protesters worldwide argue that the culling leaves a huge number of young kangaroos without mothers and this is causing a rapid decline in the species. Although the industry claims the animals are killed adidas store
quickly and painlessly, protesters argue this is not the case and widespread animal cruelty is taking place across Australia. It is composed by zhanhong1 2012-09-03 adidas australia.
Other About Lois Vuitton Outlet Article：
http://cipromotion.net/interschool/index.php?do=/bookzhd/blog/mahendra-singh-dhoni-horoscope/
http://eduskimple.org/dk/?q=node/39277
http://open.salon.com/blog/cxvsx/2012/09/01/adidas_australia