UGG, an immensely popular accessories and apparel brand owned by Deckers Outdoor Corporation, offers a variety of products. Among the range of styles, colors and options offered by retailers, its Classic
fake ugg boots (in short and tall) remains a bestselling item, costing anywhere from $150-$180.
And to the average, self-conscious, image-driven 11-13 year-old, suburban middle school girl, the boots symbolize status and popularity.
Though loathed by fashion industry professionals, celebrities like New England Patriots QB Tom Brady and actress Blake Lively have joined the
fake uggs movement. While Brady has previously served as the face of the brand (and was relentlessly mocked for doing so), Lively has been spotted wearing the shoes on the set of Gossip Girl. Since her character socialite Serena van der Woodsen runs around the streets of Manhattan in sky-high stilettos, the star probably needed an alternative option between takes.